Ads by Google
¿·¤·¤¤µ»ö¤ò½ñ¤¯»ö¤Ç¹¹ð¤¬¾Ã¤»¤Þ¤¹¡£
·ÐºÑ±Ñ¸ì¼Åµ¤Ç»ÈÍѤ·¤Æ¤¤¤ëËÜ
¡¡Âбþ¤¹¤ëÆüËܸì¤òÃΤꤿ¤¤¤À¤±¡¢¤È¤¤¤¦¤Î¤ÏËÝÌõ¤·¤Æ¤¤¤ë¤È¤è¤¯¤¢¤ê¤Þ¤¹¡Ê¤½¤Îñ¸ì¤ÎÄêµÁ¤ÏÂçÂΤ¬¤½¤Î¶µ²Ê½ñ¤ËºÜ¤Ã¤Æ¤¤¤ë¤Î¤Ç¤¤¤é¤Ê¤¤¡Ë¡£¤½¤³¤Ç¡¢¤¢¤ê¤¬¤Á¤Ê¼½ñ¤Ç°ú¤¯¤È¡¢Í¾·×¤ÊÀâÌÀ¤¬¤°¤Á¤ã¤°¤Á¤ã½Ð¤Æ¤¤Æ¡Ö²¿¤¸¤ã¤³¤ê¤ã¡Á¡Á¡×¤È¤Ê¤ë¤³¤Èɬ»à¡£
¡¡¤½¤³¤ÇËͤ¬Á¦¤á¤ë¼½ñ¤Ï¤³¤ì¢
±ÑÏ·кѳØÍѸì¼Åµ
ËÝÌõ¤¹¤ë¤È¤¤Ë¤Ïñ¸ì¤¬Ã±ÆÈ¤Ç½Ð¤Æ¤¯¤ë¤³¤È¤Ï¤Û¤È¤ó¤É¤¢¤ê¤Þ¤»¤ó¡£¤¿¤È¤¨¤Ðloan¤Ïloan account¤È¤«loan cost¤È¤«loan in trust¤È¤«loan market¤È¤«¡¢¤¤¤í¤¤¤í¸å¤í¤ËÏ¢¤Ê¤Ã¤Æ¤Þ¤Ã¤¿¤¯°ã¤¦°ÕÌ£¤ò¤Ä¤¯¤ê¤Þ¤¹¡£¤Û¤ó¤È¤ËʢΩ¤¿¤·¤¤¡Ê¾Ð¡Ë¤È¤¤¤Ã¤Æ¤â¤½¤ì¤ò²ò·è¤·¤Ê¤¤¤È¸½¼Â¤Ï²¿¤â²ò·è¤·¤Ê¤¤¡£¡£
¤½¤³¤Ç»²¹Í¤È¤Ê¤ëËܤ¬Ëܽñ¡£
¤³¤ì¤Ç¤â¤«¤¢¤¢¤¢¤¢¤¢
¤È¤¤¤¦¤Û¤É¡¢¤½¤¦¤¤¤Ã¤¿¼þÊÕ¸ì¤ò¤«¤½¸¤á¤Æ¤¤¤Þ¤¹¡£ÀìÌç¼½ñ¤Î³ä¤Ë¤Ï³ä°Â¤Ç»ý¤Á±¿¤Ó¤ä¤¹¤¯¡¢Âç³Ø¤Î¹ÖµÁ¤ÇÍνñ¤ò»È¤¦¾ì¹ç¤Ê¤É˵¤é¤Ë¤ª¤¤¤Æ¤ª¤¯¤È¡¢¤á¤Á¤ã¤¯¤Á¤ã½ÅÊõ¤·¤Þ¤¹¡£²¿ÅÙ½õ¤±¤é¤ì¤³¤È¤«¡¦¡¦¡¦¡£
ÄÉ¿
»ä¤ÏÍýÏÀ·ÐºÑ·Ï¤Î¥¼¥ß¤Ë½ê°¤·¤Æ¤¤¤ë´Ø·¸¾å¡¢¿ô³Ø¤ÎÍѸì¤Ë¤Ä¤¤¤Æ¤«¤Ê¤ê¼½ñ¤ò°ú¤¤Þ¤¹¡£¤½¤³¤Î¶µ¼ø¤ËÁ¦¤á¤é¤ì¤¿Ëܤϰʲ¼¤Ç¤¹¡£
¤à¤·¤í¤³¤Ã¤Á¤Î¤Û¤¦¤¬»È¤¦ÉÑÅÙ¤¬Â¿¤¤µ¤¤¬¤·¤Þ¤¹¡£ÅìËÌÂç¤Î¿Þ½ñ´Û¤Ç¤Ï£³ºý¤âÆþ¤Ã¤Æ¤Þ¤·¤¿¡£ÄêÈ֤Τۤó¤È¤¤¤¦¤³¤È¤Ç¤·¤ç¤¦¤«¡£»°ºý¤È¤â¥Ü¥í¥Ü¥í¤Çǯ´ü¤ò´¶¤¸¤µ¤»¤Æ¤¯¤ì¤Þ¤·¤¿¡£
Äó½Ð´ü¸Â
¤â¤·¤«¤·¤¿¤éË»¤·¤¯¤ÆÊÖ¤»¤Ê¤¤²ÄǽÀ¤â¤¢¤ê¤Þ¤¹¤¬¡¦¡¦¡¦
ÅØÎϤ·¤Þ¤¹¤¬¡£¤½¤Î¤È¤¤ÏÏ¢ÍíÆþ¤ì¤Þ¤¹¡¦¡¦¡¦¤Ã¤Æ¤â¤¦Á÷¤Ã¤Æ¤¤¿¿Í¤¤¤ë¤è¡ª¡ª¡ª¡ª¡ª
¤Ï¤¨¤¨¤¨¤¨¤¨¤¨¤¨¤¨¤¨¤¨¡£
¤¹¤²¤¨¤¨¤¨¤¨¤¨¤¨¤¨¤¨¡£
·ÐºÑ±Ñ¸ì½Î¤Ë´Ø¤¹¤ë¤ªÃΤ餻
ÆÃ¤Ë¹½Ê¸²òÀϤǹԤµÍ¤Ã¤Æ¤¤¤ë¿Í¤¬Â¿¤¤ÌÏÍÍ¡£¤³¤ì¤Ë´Ø¤¹¤ë»²¹Í½ñ¤Ï¤¿¤¯¤µ¤ó¤¢¤ë¤Î¤Ç¡¢ºÇ´ó¤Î½ñŹ¤Ë´ó¤Ã¤Æ¤ß¤Æ¤¯¤À¤µ¤¤¡£
Åö·ÐºÑº²¤Ç¤ª¥¹¥¹¥á¤¹¤ëËܤϢ
ÄÉ¿
ÀèÆü¡¢Á᤯¤âÏÂÌõ¤Î²òÅú¤òÄó½Ð¤·¤¿¿Í¤¬¤¤¤Þ¤·¤¿¡£º£Æü¤Þ¤Ç¤Ç¸½ºß£´¿ÍÄó½Ð¤·¤Æ¤¤¤Þ¤¹¡£¤ß¤ó¤Ê¤¹¤´¤¤¤Í¡£
Äù¤áÀڤꥮ¥ê¥®¥ê½Ð¤¹¿Í¤â¤¤¤ë¤«¤â¤·¤ì¤Þ¤»¤ó¡£
Äó½Ð¤¬»¦Åþ¡Ê¤Ê¤¤¤È»×¤¦¤±¤É¡Ë¤·¤¿¾ì¹ç¡¢¤Þ¤È¤â¤Ë¥³¥á¥ó¥È¤ò¤«¤±¤Ê¤¤¤³¤È¤¬¤¢¤ë¤Î¤Ç¡¢Äó½Ð¤¹¤ë¿Í¤ÏÁá¤á¤ËÄó½Ð¤·¤Æ¤¯¤À¤µ¤¤¡£
·ÐºÑ±Ñ¸ì¤Ë¤Ä¤¤¤Æ¡ÁÎý½¬ÌäÂê¤Ï»î¸³ÈÇ¡ÊÉÔÄê´ü¡Ë¡Á
¡¡¤Þ¤ºÂè°ì¡¢¡Ö¼½ñ¡×¤³¤ì¤¬¤Ê¤¤¤È¡¢¤Ï¤Ê¤·¤Ë¤Ê¤ê¤Þ¤»¤ó¡£
¡¡ÂèÆó¡¢¡Öʸˡ½ñ¡×¤³¤ì¤Ï¤¤¤º¤ìɬÍפˤʤê¤Þ¤¹¡£¤¤¤ä¡¢½é´ü¤Ë¤âɬÍפǤ¹¤¬¡¢ÊÙ¶¯¤¹¤ë¤Ë¤·¤¿¤¬¤Ã¤Æ¡¢É¬Í×À¤¬¤ï¤«¤Ã¤Æ¤¤Þ¤¹¡£
¡¡¤½¤ì¤È¡¢·ÐºÑ±Ñ¸ì¤À¤«¤é¤È¤¤¤Ã¤Æ·ÐºÑÍѸì¼Åµ¤òÇ㤦¤³¤È¤Ï¤ª´«¤á¤·¤Þ¤»¤ó¡£¤¢¤ì¤Ï¡¢¤â¤¦¤¹¤Ç¤Ë³Ø¤ó¤À¿Í¤¬¡¢ÍѸì¤ò¤¦¤Ã¤«¤ê˺¤ì¤¿¤È¤¤Ë»²¾È¤¹¤ë¤â¤Î¤Ç¡¢ÆÉ¤ßʪ¤Ç¤Ï¤¢¤ê¤Þ¤»¤ó¡£¤½¤³¤é¤Ø¤ó¤ò´Ö°ã¤¨¤Ê¤¤¤è¤¦¤Ë¡£
Ëͤξì¹ç¤Ï¤½¤ì¤òÍѰդ·¤Æ¤Ò¤¿¤¹¤éËÝÌõ¤Ë¤Ä¤°ËÝÌõ
¤É¤Á¤é¤«¤È¤¤¤¨¤Ð¡¢Ìõ¤µ¤º¤Ë¤Ò¤¿¤¹¤éÆÉ¤ó¤Ç¤¤¤¿»þ¤â¤¢¤ê¤Þ¤¹¤¬^^¡£
¤Ê¤ó¤À¤«¤ó¤À¤¤¤Ã¤Æ¡¢¤½¤ì¤ÇÆÉ¤á¤ë¤è¤¦¤Ë¤Ê¤ë¤Î¤Ç¤¹¡£
¤¤¤í¤¤¤í»²¹Í½ñ¤â»È¤Ã¤¿¤ê¤â¤·¤Þ¤·¤¿¤¬Ã濴Ū¤ÊÊÙ¶¯Ë¡¤Ï¤½¤¦¤¤¤Ã¤¿´¶¤¸¤Ç¤¹¡£
Îý½¬ÌäÂê¡ÊÌäÂê¤Ë²òÅú¤·¤¿¿Í¤¬¤¤¤ì¤Ð¥á¡¼¥ë¤ò¤¯¤À¤µ¤¤¡£¥³¥á¥ó¥È¤·¤Þ¤¹¡Ë
¡²¼ÀþÉô¤òÌõ¤»
¢´¶Áۡʤʤó¤Ç¤â£Ï£Ë¡Ë
once consumers learn of the new product, they continue to buy or repurchaise of the product and create positive word-of-mouth about it even in the absence of advertising.¡Êgerard J. tellis "Effective Advertising-understanding when and why advertising works-¤«¤é°úÍÑ¡Ë
Äó½Ð¤ÏǤ°Õ¡£¤¿¤À¤·´ü¸Â¤Ïº£½µËö¡Ê£±£°·î£²£·Æü¤Þ¤Ç¥á¡¼¥ë¤ÇÁ÷¤Ã¤Æ¤¯¤À¤µ¤¤¡£¥³¥á¥ó¥È¤Ë½ñ¤¤¤Æ¤â¤¤¤¤¤Ç¤¹¤¬¡¢À¤´Ö¤Ë¤µ¤é¤µ¤ì¤Þ¤¹¡£²òÅú¤«»ä¤Î¥³¥á¥ó¥È¤«¤Ï¿Í¿ô¤Ë¤è¤Ã¤Æ·è¤á¤Þ¤¹¡£¡Ë
¼«Á³¤ÊÆüËܸì¤ò¹Í¤¨¤Æ¤¯¤À¤µ¤¤¡£
¡Ö¤ï¤«¤ê¤ä¤¹¤¤ÆüËܸì¤ò¡ª¡×
¤¬¥¹¥í¡¼¥¬¥ó¡£
¥Ý¥¤¥ó¥È¤Ïrepurchaise of the product¤ò¤É¤¦¤ä¤Ã¤ÆÌõ¤¹¤«¤Ç¤¹¤Í¡£°ÕÌõ¤Ç¤¹¤è¡£
¤Þ¤È¤â¤ËÌõ¤¹¤È¤ª¤«¤·¤¤¤«¤é¡£´°Á´¤ÊÀµ²ò¤Ê¤ó¤Æ¤Ê¤¤¤ó¤À¤«¤é¡¢»×¤¤ÀڤäÆÌõ¤¹¤Ù¤·¡£
¡Ú»²¹Í½ñ¡Û
Áí¹ç±Ñ¸ìForest
ÄêÈ֤Ǥ¹¡£½éµé¼ÔÍÑ¡£¥³¥¢¤ÊÆâÍÆ¤¬¤¢¤ê¤Þ¤¹¤¬¡¢¤¢¤¯¤Þ¤Ç¤â½éµé¼Ô¡£¡£¤³¤ÎÆâÍÆ¤Ç¤ê¤Ê¤¯¤Ê¤Ã¤¿¤È¤¤Ï¡ÊÉáÄ̤Ϥʤë¤ó¤À¤±¤É¡£¤Ç¤â˺¤ì¤ë¤ó¤À¤è¤Í¡£´ðËÜŪ¤Ê¤³¤È¤Ã¤Æ¡Ë¢
¥í¥¤¥ä¥ë±Ñʸˡ¡½Å°ÄìÎã²ò
¤Ê¤ó¤È¤Ê¤¯Íνñ¤¬ÆÉ¤á¤ë¤è¤¦¤Ë¤Ê¤Ã¤ÆÍ褿¿Í¤Ë¤ª¥¹¥¹¥á¡£Ê¸³ØÅª¤Êʸ̮¤Ç¤·¤«»È¤ï¤Ê¤¤ÆâÍÆ¤¬¤¢¤ë¡¢¤È¤«¤Ê¤ó¤È¤«¸À¤ï¤ì¤Æ¤Þ¤¹¤±¤É¡¢ÂçÂΤ狼¤é¤Ê¤¤¤³¤È¤Ï¤Î¤Ã¤Æ¤ë¡£¥ì¥¤¥¢¥¦¥È¤ÏÈù̯¤À¤±¤É¤Í¡£ÆâÍÆ¤ÈÎ̤ÈÃÍÃʤϡý
ɽ¸½¤Î¤¿¤á¤Î¼ÂÁ©¥í¥¤¥ä¥ë±Ñʸˡ
¤È¤¤¤¦Ëܤâ½Ð¤Æ¤¤¤Þ¤¹¡£»²¹Í¤Ë¡£


